Flavor Tripping Party!

Get ready for a "sweet" ride at the return of the First Friday Flavor Tripping party! This event is made possible in collaboration with Adamatic Productions, Stylessence Entertainment, Miracle Berry Hawaii, Inc., and Food-Centric.
*Please check out the press releases on www.HawaiiAhe.com, www.HonoluluPulse.com, our recent Crazy Deal clip, and on our Flavor Tripping Hawaii Facebook fan page where you will find testimonials, videos and more!

Where: The Venue, Downtown (a few doors up from Hawaii Theater)

When: Friday September 7, 2012

Time: 6pm - 8pm

Contributions:
$15 paid in advance to a Rep / $20 at the door / $16 online
*Includes pupus, drink specials, 1 miracle berry lollipop, and access to the VIP "flavor tripping" area

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Additional miracle berry lollipops will be available throughout the night (from 8pm-2am) for $5.00 (enhance your cocktails, beers and shots!, Flavor tripping usually last about an hour per lollipop)

RSVP for the next party!





What is the miracle berry?

The miracle berry, or synsepalum dulcificum is a plant with a berry that, when eaten, causes sour, tart, and/or bitter foods (such as lemons, limes, sour cream, wine, etc) subsequently to taste sweet.

The fruit was found in the 1960s to contain a large glycoprotein as its active component, dubbed miraculin. How this protein turns sour sweet on the tongue is not completely understood, but it is thought to distort the lock-and-key shape of the sweet receptor in such a way that it then responds to acids instead of saccharides, so any sour acid now sends sweet signals to the brain. Since the active compound is a protein, it unfortunately cannot be preserved by heat since this would denature the protein, as all cooking does, and destroy its receptor-deforming properties. Therefore, the fruit can only be used fresh or in a freeze-dried form.

The fruit was found in the 1960s to contain a large glycoprotein as its active component, dubbed miraculin. How this protein turns sour sweet on the tongue is not completely understood, but it is thought to temporarily alter the lock-and-key shape of the sweet receptor in such a way that it then responds to acids instead of saccharides, so any sour acid now sends sweet signals to the brain. This effect lasts until the protein is washed away by saliva (about 15-60 minutes). Since the active compound is a protein, it unfortunately cannot be preserved by heat since this would denature the protein, as all cooking does, and destroy its receptor-enhancing properties. Therefore, the fruit can only be used fresh or in a freeze-dried form.

What is a flavor tripping party?

A unique foodie experience where tastings of various acidic, sour, tart, and bitter culinary creations and/or ingredients are transformed to taste sweet and delicious through the use of the miracle fruit.

For more information, check out the recent press releases on www.HawaiiAhe.com, www.HonoluluPulse.com, our recent Crazy Deal clip, and on our Flavor Tripping Hawaii Facebook fan page where you will find testimonials, videos and more!

Where can I find more information?

Check out this article written by local ethnobotanist Nat Bletter, episodes on it's miraculous effects with Dr. Oz, Rachel Ray and even a TEDTalk with the owners of the famous Moto Restaurant in Chicago.

Also visit our Facebook page for the latest news!

Where can I learn more about this event, ordering miracle berries,
or throwing a party of my own?

Please comment or shoot us an email at flavortrippinghawaii@gmail.com or miracleberryhawaii@gmail.com.

Representatives:

Mike Mariani 620-7889, Kyle Shimoda 348-2221 or Brandon Oshiro 783-4738